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ATG Review

ATG is a bookmaker from Sweden. The history of the company began in 1974, when an operator for accepting bets on horse racing was created. The operator’s activities not only included providing gambling entertainment, but also supporting equestrian sports in the country. The corresponding agreement was signed between the Swedish Trotting Association, the Jockey Club and the Swedish Parliament. In the 90s, the bookmaker began to accept and support bets on other sports, and since the early 2000s, gambling has appeared on the portal.

ATG Review

Today, the ATG bookmaker provides its services exclusively to Swedish citizens and foreigners who have a residence permit in this Scandinavian country. Therefore, the portal is available in Swedish and English, and the account currency is Swedish krona. However, the bookmaker’s website has a large number of visitors. Perhaps in the future bettors from other European countries will be able to use it.

License for ATG operation

Bookmaker ATG operates legally, providing its services to users from Sweden. The company received a license from the Swedish Gambling Authority. Thanks to this permission, the office accepts bets through land-based offices and online. The office website began operating in the first half of the 2000s and also uses a national Swedish license.

Bookmaker ATG adheres to a responsible gambling policy. Therefore, users need to set limits for depositing money into the account. In addition, if you lose regularly, the site’s algorithm may limit betting for some time. This is done to prevent the bettor from losing even more. It is also worth noting the policy on the protection of personal data of users. The bookmaker reliably stores information about citizens’ addiction to sports betting and gambling.

ATG home page

The studio that developed the design and functionality of the ATG portal did an excellent job. The portal has a stylish design, in which the main emphasis is on large fonts and images. At the same time, blue, white and yellow colors (with a reference to the national flag of the country) make the text easy to read. Simple animations do not distract users’ attention from the content of the pages.

Despite the fact that animation and graphics are actively used on the portal, the code is well optimized. Thanks to this, website pages load quickly on PC and phone. In addition, the site is optimized for use on small screens. This allows portal visitors to place bets and play through their smartphone. The bookmaker has also prepared a mobile application for Android and iPhone. It can be downloaded and installed from official marketplaces.

The ATG bookmaker website has a clear page structure. The menu in the header and footer will help you navigate to the desired section. There are also additional navigation elements that are placed on the pages. This allows visitors to quickly find the desired sporting event or game on the site.

Registration on the website

After clicking on the “Öppna konto” button, the visitor is asked to choose one of the registration methods on the ATG website. You can link your account to your phone number, BankID or passport. After selecting the desired option, the newcomer indicates his number/code and then fills out the form with information about himself.

To fully use the platform, users must undergo a verification procedure. Authorization takes place through the bank or by sending a copy of your passport. After identity verification by the ATG security service, it becomes possible to deposit money into the account, place bets and play. Profile verification details can be found in the player’s personal account.

Promotional offers from ATG

Bookmaker ATG is one of the most popular sports betting and gambling operators in Sweden. The company attracts a large number of new users and provides services to hundreds of thousands of regular bettors and gamblers. According to data from the Top100Bookmakers resource, the portal is visited daily by more than 378 thousand users. And since the bookmaker’s activities are concentrated in one country, there is no need for promotions.

Based on the marketing strategy, bookmaker ATG places a small margin for betting. In addition, the extensive offer of sporting events allows you to choose an interesting option for betting. However, you will not be able to receive additional rewards for betting on sports or games. The bookmaker does not provide promotions for newbies or regular users. This is one of the disadvantages of the office.