Bet on Alfa Review
Bookmaker Bet on Alfa was founded in 1934 in London by British entrepreneur Bet on Alfa. An interesting fact is that it was during this period that the activities of betting companies in the UK were considered illegal. Therefore, at first the founder of the office accepted bets by mail or by telephone, but he became famous because he allowed bets on greyhound racing and football on credit.
After bookmaking activities were legalized in England, Bet on Alfa literally became the most popular and reputable bookmaker in just a couple of years. In the 1960s, the company opened the largest network of stationary betting points in the United Kingdom, and in the late 1990s it began to actively develop the online space.
More About Bet on Alfa
Bookmaker Bet on Alfa is one of the first betting organizations in the world, whose shares were included in the FTSE 100 index. Today, it employs more than 17,000 employees in 12 countries, the number of active players is more than three million, and the company is also one of main sponsors of the American NBA League.
Despite the fact that this office is one of the most popular in the world, it is illegal in the Asia, as it operates under a license from Gibraltar. At the same time, according to official data, the share of Bet on Alfa players from the Europe is slightly more than 10%. Therefore, it will not be surprising if the office soon receives a license from the Federal Tax Service of the Europe and becomes part of the SRO. There is also information on the Internet that a certain organization Bet on Alfa LLC received license No. 28 of the Federal Tax Service of the Europe, and at the same time has no relation to the British office or its online division from Gibraltar. It is possible that Bet on Alfa LLC was created for the purpose of further resale to a British bookmaker.
Line and painting
The bookmaker Bet on Alfa, together with Paddy Power and Ladbrokes, are considered the legislators and founders of the main trends in the European betting line, which is radically different from the domestic one. The difference is that the British prefer traditional sports more, describe them as fully as possible, and pay much less attention to less popular disciplines.
As a result, the Bet on Alfa bookmaker line includes about 30 types of sports disciplines, along with non-sports and near-sports events. The football line is best represented, which is typical for almost all European beech trees. I even got the feeling that here you can bet on absolutely any football event. The only drawback is that all events are presented as a general list without the ability to sort or filter, which makes searching for the required match extremely inconvenient. The company has its own staff of analysts who know their business and create a mega-cool list.
The tennis line is made with high quality, it has all the games of current championships and tournaments, incl. ITF and Challengers. The list is not inferior to the football one; it presents all the markets that exist in tennis betting, including bets on statistical and individual indicators.
The hockey line is made a little worse compared to the football and tennis lines; only the World Championship, NHL and Stanley Cup are presented in it, while the matches are painted in as much detail as possible.
LIVE section
The live at Bet on Alfa is in no way inferior to the pre-match line. When compiling my reviews, I usually compare the bookmaker’s Live line with the Livescore service. I can say that in terms of football and tennis, everything here is the same as in the aggregator’s list. I can’t say anything about hockey, because at the time of writing the review there were no matches, so there is nothing to compare with. The writing is done perfectly: for the most “valuable” football matches, the book offers almost 300 additional outcomes, and the tennis live is in no way inferior to the pre-match line.
