Betfred Review

An old-timer in the UK gambling industry is the Betfred bookmaker, which appeared back in 1967 in the English city of Salford. The founding father of Betfred bookmaker is successful British businessman Fred Dawn. It was in honor of the creator that the bookmaker company was named.

From the very start, Bet Fred has been developing dynamically, expanding the network of bookmaker stores (betting points) in the cities of Foggy Albion, the number of which in April 2022 was more than 1,600 cash desks.

The British operator began to experience particular financial success after expanding its customer acquisition channels:

• since 2002, it became possible to place bets not only in the PPP, but also remotely through the call center;
• in 2004, an online representative office was launched, allowing players to accept bets from many countries around the world. It was during this period that there was a sharp increase in financial indicators.

According to the official corporate source betfredcorporate.com, the bookmaker’s cash turnover in 2003 was about 550 million pounds sterling, and by the end of 2004 this figure reached 3.5 billion pounds per year – the dynamics are colossal.

Betfred today

Betfred is currently the 4th largest bookmaker in the United Kingdom, with industry leader William Hill firmly in first place by a wide margin.

Betfred’s headquarters are located in the English town of Birchwood, Warrington, and also have an office in Gibraltar. Activities are carried out on the basis of two licenses – Great Britain (Gambling Commission) and Gibraltar. The staff consists of over 10 thousand people, of which about 150 employees serve the online representative office.

Sponsorship

Beth Fred’s wide popularity in England is ensured not only by its many ground divisions and creative marketing campaigns, but also by regular funding of various sports clubs and events. For example:

• in 2006-2009 the gambling house was the official betting partner of Manchester United FC;
• in 2016 – honorary sponsor of the World Snooker Championship;
• from 2011 to 2018 main sponsor of the national sport – horse racing.

Among the significant historical events of the gambling establishment, one can note its takeover of the large British bookmaker Tote Sport in July 2011. The deal cost £265 million.

Betfred website
The official Internet portal is located at a single address – www.betfred.com.

There are no alternative accesses, so there is no point in looking for “mirrors” of this operator. The site operates exclusively in English.

When registering, you can choose from 14 currencies, the most popular of which are British pounds and euros. But you won’t be able to open an account in US dollars, because… There is no American currency.

Once on the site you can see a beautiful updated design in blue. The interface is intuitive. Navigation is convenient. In general, the quality of the portal gives only a positive impression, so playing on it will be quite comfortable and enjoyable.

The web resource operates on the platform of the largest gambling developer Playtech, whose services are also used by industry giants such as William Hill, Bet365, Ladbrokes and other well-known gambling operators.

Since Betfred is not just a bookmaker, but a full-fledged gambling house, including a whole range of gambling entertainment, you can find in it:

• bets on real sports;
• virtual sports;
• cybersport;
• casino;
• live casino;
• poker;
• lotteries;
• sports betting with an impressive jackpot of up to £1 million;
• Vegas;
• Bingo.

Characteristic features of the Betfred website:

• The presence of a VIP club with various privileges, where only selected players can enter;
• There is an analytical section on horse racing;
• Blog with forecasts for upcoming matches (audio/video podcasts);
• Video broadcasts of sporting events in real time.

Line, painting, coefficients

The range of sports in the line is average (about 30 directions). In addition to sports disciplines, political, cultural and entertainment events are offered. Traditional British sports are best represented at Betfred:

• European football;
• tennis;
• rugby;
• Horse Racing;
• greyhound racing;
• golf;
• snooker;
• cricket;
• darts.

E-sports are well represented (about 8 video games with many tournaments and matches).

Winter hockey is not given much attention here, because… the volume of matches is meager and all European leagues are mixed together, i.e. not divided by country.

The painting is average and does not feature a particular abundance of types of bets. The best options in the side betting markets are:

• totals;
• bets on the correct score;
• handicaps;
• double outcomes.

There are very few statistical types of bets in the Betfred bookmaker, so for those who, for example, in football, like to bet on corners, penalties, yellow/red cards and other specific bets, it is better to find another office.Betfred